ORION Banh Chocopie

ORION Banh Chocopie

Orion won the heart of Vietnamese consumers with the small round chocolate-covered snack filled with marshmallow inside by launching the “Tinh” campaign. Tinh means empathy and amicability among people, and the Korean snack giant has relied on the similar marketing scheme at home that contributed much to make Choco Pie become a signature Korean snack. As part of its campaigns in Vietnam, Orion handed out 300,000 pies to students who took the state-administered college entrance exam last year and organized collaborated projects with local fashion houses to draw more attention from younger consumers.